Avoiding the Thousand-And-One Video Pitfalls That Everyone Worries About
Let me ask you a question. Have you ever wanted to get a simple message out on YouTube, but you were just too intimidated by the idea of video recording yourself?
Yes, I thought so. Me too. I did a quick search through Google. Let me give you a run down on some of the issues to consider when making a video for any purpose.
Right off the bat, I was told to buy the most expensive camera I could afford, since the quality of the video will suffer unless the camcorder is first rate.
Next, I learned that you MUST have a tripod. But not just any tripod. The tripod has to cost at least $100 – $200 to be solid and firm enough to prevent wobbling. I was instructed to obtain a portable microphone and something called a “Lavaliere Microphone”(like I knew what that was).
I learned about narration, editing, panning, zooming, composition, lighting, and even equipment organization and sorting.
Wait. There’s more. You also have to consider cue cards vs. memorization – voice inflection – facial expression – noise minimization – and STAGE FRIGHT (my personal favorite)
All of this would make a lot of sense if you were re-making “Gone With The Wind”, but it’s way over the top if you’re just trying to explain or sell something.
If you’re like me, you understand the incredible power of YouTube and other video sites. You know that more and more internet traffic is video (52% as of this writing), and that if you want your message to get to the most pairs of eyes, you have to go video. The question some of you may be asking is: “How do I avoid all of that other nonsense mentioned above?”
Good question. You could go for some expensive video editing software and – after overcoming a steep learning curve – create one of those masterpieces you see on YouTube from time to time. You know what I mean – a clever series of written messages which fade in and fade out, or leap on to the screen and then leap out, or dance around in a circle – all accompanied by perfectly synchronized music, of course.
Or maybe you’re thinking that’s all a bit much for your simple, straightforward message. So why not consider “text to video” software instead?
If you haven’t heard of it, don’t worry. I hadn’t heard of it either until recently. But actually it’s been around for a while – only nowadays the speech sounds less robotic. The idea behind it is to simply paste or type the words you want spoken into your computer and it gets converted into audio speech.
With this kind of program, creating a video is as easy as writing an email to a friend. Since more and more people would rather watch and listen to a message than read one, you can see that such a program has value.
The main question to ask is how the software handles the video portion. I would personally recommend that you choose a program that generates some kind of computer image, rather than simply flashing the words on a screen as they’re being spoken. Most viewers feel more comfortable actually seeing someone talk, and you want viewers that feel comfortable watching your message.
Want to find out more about a new text to video software? Then check out VIDEOGOROUND.COM at Jennifer Gordon’s site. Learn how VideoGoRound.com will solve your problems at VIDEOGOROUND.
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