Buzzabasket

We live in such an amazing time right now, technology is drastically changing the way we communicate. We are more informed, up-to-date, connected, plugged-in than we ever have. There are products and apps that help us do everything imaginable…so what’s the problem?
There’s too much noise that’s what! We have information coming at us from every direction and in huge quantities. Social media marketing for small companies  involves blogs, RSS feeds, Facebook updates, LinkedIn updates, LinkedIn group messages,  and so on…and this doesn’t even include our normal communication from our jobs. Also, lately it seems everyone is redistributing all the info they’re receiving…like forwarding RSS feeds to their Twitter account so there’s this endless stream of information being pumped into our lives…it’s way too much to absorb.

I’m not sure where all of this is leading but I do believe there’s going to be an industry that doesn nothing but curate our information. Most of us are going to be willing to pay someone or a service to filter out only the stories, updates etc. we want. It’s great that there’s so much frre info out on the internet but we need a way to filter it to a consumable amount. Inbound marketing techniques consist of putting out a ton of information so that when people go looking for answers to their questions, they’ll find your content and come to your website or blog.

Here are some forms of curation:

• Twitter. You can use Twitter to curate your information by creating “lists” and follow only the people you want information from.
• Facebook: Your friends are a good way of filtering out some of the noise. For the most part we all are more interested in what our friends are doing, buying or reading.
• RSS Feeds: These are feeds that send us data from chosen soures.

As an inbound marketing consultantI feel like I’m contributing to all the noise by blogging, tweeting, retweeting etc. My new web 2.0 start-up www.propadoo.com www.propadoo.com helps companies generate testimonials and then stream them in real-time to Twitter and Facebook…just more data pumped into the sytem. However, instead of creating less content I think I’ll just continue to help my clients find ways to filter content in order to receive ONLY the info they want to receive.